Privacy information
Privacy Policy
Broadband Deal Centre is a trading name of ZM SOFT LTD. ZM SOFT LTD is the controller for personal data collected through this website and the telephone enquiry routes described here.
Last updated: 17 July 2026. Last reviewed: 17 July 2026.
Privacy at a glance
- Legal entity: ZM SOFT LTD, company number 15620799, The McLaren Building, 46 The Priory Queensway, Birmingham, England, B4 7LR.
- Telephone: 0800 014 1889. Privacy email to confirm before launch: REPLACE_WITH_FINAL_EMAIL@REPLACE_WITH_FINAL_DOMAIN.co.uk.
- We help people compare TV and broadband package routes, including Sky and Virgin Media new-customer and existing-customer or upgrade enquiries.
- We may refer enquiries or transfer calls to authorised sales or fulfilment partners and may receive commission if a sale completes.
- Analytics and marketing tags must not load unless the relevant cookie preference has been chosen.
1. Who we are
Broadband Deal Centre is a trading name of ZM SOFT LTD. ZM SOFT LTD is registered in England and Wales under company number 15620799. Registered office: The McLaren Building, 46 The Priory Queensway, Birmingham, England, B4 7LR.
2. What this privacy policy covers
This policy covers use of the Broadband Deal Centre website, package-comparison content, call routes, cookie preferences, analytics, Google Ads call-conversion tracking where configured, complaints and contact routes. It does not cover provider websites, provider apps, or partner systems after you choose to deal directly with them.
3. Our role
For website and initial enquiry activity, ZM SOFT LTD acts as controller. A provider, sales partner, fulfilment partner or call-transfer partner may act as a separate controller for its own sales checks, order handling, contract, installation and customer-service activity.
4. How to contact us about privacy
Use 0800 014 1889 or the final privacy email address once configured: REPLACE_WITH_FINAL_EMAIL@REPLACE_WITH_FINAL_DOMAIN.co.uk. Do not send sensitive account passwords, full payment-card details or unnecessary identity documents unless specifically requested through a secure route.
5. Personal data we collect
| Category | Examples |
|---|---|
| Contact and enquiry data | Name, phone number, email address if provided, postcode or address-level availability details if needed, enquiry notes and package interests. |
| Call and routing data | Telephone number, call time, call route, call outcome, transfer status and partner route where authorised. |
| Website and device data | Page views, clicks, browser, device type, approximate location from IP, referrer, campaign parameters and consent choices. |
| Complaint and rights data | Correspondence, identity checks needed to handle a complaint or rights request, outcome notes and audit records. |
6. How we collect personal data
We collect data when you visit pages, choose cookie preferences, click call links, call us, ask about Sky or Virgin Media package routes, discuss new-customer or upgrade options, make a complaint, or use an online enquiry form if one is later enabled through a secure endpoint.
7. Why we use personal data and our lawful bases
| Purpose | Lawful basis |
|---|---|
| Responding to enquiries and arranging authorised call transfers or referrals | Legitimate interests in handling requested package enquiries and, where needed, steps requested before entering a provider contract. |
| Operating the website, fraud prevention and security logging | Legitimate interests and legal obligations where applicable. |
| Cookie preferences and necessary storage | Legitimate interests in remembering choices and complying with privacy requirements. |
| Analytics | Consent for optional analytics storage or tags, plus legitimate interests for aggregated non-identifying performance review. |
| Google Ads call-conversion tracking and marketing tags | Consent where required before optional marketing or advertising tags load. |
| Complaints, legal requests and accounting records | Legal obligation and legitimate interests. |
8. Sky, Virgin Media, sales partners and call-transfer partners
Broadband Deal Centre is not Sky UK Limited or Virgin Media. We may help route enquiries about Sky and Virgin Media package categories. Where appropriate, calls may be transferred to an authorised sales or fulfilment partner. Participating providers, sales partners, fulfilment partners and call-transfer partners may change over time.
9. Commission and commercial relationship
ZM SOFT LTD may receive a commission when a customer purchases through a participating sales or fulfilment partner. Commission does not change the need for provider checks on price, availability, eligibility, credit status, installation and contract terms.
10. Telephone calls and call handling
Calls may be used to understand your enquiry, explain available routes, record call outcome notes and transfer you to an authorised partner where appropriate. Call recording has not been enabled on this website. If call recording is introduced, users must be told before or at the start of the call and a call-recording retention period must be approved before production launch.
11. Online enquiry forms
No online enquiry form is currently enabled. If a secure endpoint is configured later, any form must include a nearby privacy notice explaining the controller, purpose, partner sharing, commission, retention and link to this policy before submission.
12. Google Ads call conversion tracking
The site may be configured to measure calls from Google Ads using call-conversion tracking. This must not collect call content and must not include raw personal data in the dataLayer. Marketing or advertising tags must only load after the relevant consent choice where required.
13. Website analytics
Analytics are used to understand page performance, phone CTA engagement and broad journey behaviour. Optional analytics scripts are off by default and are loaded centrally only after analytics consent. Analytics events must not include names, email addresses, addresses, account numbers or free-text personal details.
15. Data sharing recipients
- Sales, fulfilment and call-transfer partners where necessary to handle an enquiry you requested.
- Website hosting, analytics, advertising, telecoms, email, security and professional-service suppliers.
- Regulators, courts, law enforcement, advisers or insurers where legally necessary.
16. International transfers
Supplier locations and international-transfer safeguards have not been finally confirmed. Before production launch, each supplier must be checked and any transfer outside the UK must have an appropriate safeguard or lawful route.
17. How long we keep personal data
Retention periods are not final. Production validation fails while these material retention placeholders remain unresolved.
| Record type | Current status |
|---|---|
| Uncompleted enquiries | Retention period to be confirmed before production launch. |
| Completed referral records | Retention period to be confirmed before production launch. |
| Call-routing records | Retention period to be confirmed before production launch. |
| Complaints and correspondence | Retention period to be confirmed before production launch. |
| Consent records | Retention period to be confirmed before production launch. |
| Analytics data | Retention period to be confirmed before production launch. |
| Marketing suppression records | Retention period to be confirmed before production launch. |
| Security logs | Retention period to be confirmed before production launch. |
| Legal and accounting records | Retention period to be confirmed before production launch. |
18. Your rights
You may have rights to be informed, access your data, request correction, request erasure, restrict processing, object, request portability where applicable, and challenge certain automated decisions. Rights may depend on the lawful basis and context.
19. Right to object to direct marketing
You have an absolute right to object to direct marketing. If direct marketing is introduced, suppression records may be kept to make sure your objection is respected.
20. Withdrawing consent
You can change optional cookie choices using Privacy choices in the footer. Withdrawing consent does not make earlier processing unlawful, but it stops future optional analytics or marketing tag loading from that browser once updated.
21. Complaints
Please contact us first so we can investigate. You can also complain to the Information Commissioner's Office, the UK data-protection regulator, if you are unhappy with how personal data has been handled.
22. Security
We use reasonable technical and organisational measures for a static website, including HTTPS at production hosting, access controls, supplier review and avoiding unnecessary collection of sensitive data.
23. Children
This website is intended for UK adults considering household broadband and TV services. It is not directed at children and should not be used to submit children's personal data.
24. Automated decision-making
We do not make solely automated decisions with legal or similarly significant effects. Providers or partners may carry out their own eligibility, availability or credit checks under their own privacy information.
25. Changes to this policy
We may update this policy when services, suppliers, advertising configuration, call handling or legal requirements change. The updated date will show when the page was last changed.
26. Unresolved launch items
- Final public privacy email address and domain.
- ICO registration status or exemption decision.
- Retention periods for all material record categories.
- Supplier list, international-transfer safeguards and call-recording decision.
- Final analytics, Google Ads and form-endpoint configuration.
27. Definitions
Controller means the organisation deciding why and how personal data is used. Processor means a supplier acting on a controller's instructions. Personal data means information relating to an identifiable person. Processing means doing anything with personal data, including collecting, storing, sharing or deleting it.